Why good branding?

Brand identity

A strong brand allows your business to stand out from competitors by offering something unique and recognisable.

Customer loyalty

Effective branding creates an emotional connection with customers, making them more likely to remain loyal to the brand.

Added value

Good branding can increase the perceived value of your product or service, allowing you to justify a higher price and attract a wider audience.

What is branding?

Branding is the process of creating and managing brand identity. It includes all the elements that help define how a business is perceived by the public, such as its logo, colours, tone of voice, product design, and the overall customer experience.
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The importance of branding: good branding not only makes a company recognisable, but also creates an emotional connection with customers, influencing their perception and purchasing decisions.

How to do branding

Brand visuals: this includes all the visual elements that represent the brand, such as its logo, colours, typographical elements, and overall design. Sara works on these aspects to ensure that each visual element is consistent and distinctive.
Brand language: it refers to the tone of voice and communication style of the business. It needs to be consistent and in line with the brand identity, reflecting its values and personality.
Emotions and customer experience: good branding has to evoke positive emotions and create a memorable customer experience. This involves all touchpoints between the customer and the brand, from the website to customer service.

Not knowing your ideal customer can lead your business to fail.

Customer feedback is crucial to improve branding. Ignoring it can lead to mistakes and a disconnect between the brand and the audience.

Illustration

The process of creating and managing brand identity